Posts tagged ‘angel investors’

From Roof to Store Shelf: Supermarkets Explore Rooftop Food Sourcing

Convincing supermarkets to build hydroponic greenhouses on their roofs might seem like a tough sell, but not for Benjamin Linsley, vice president of Business Development and Public Affairs at BrightFarms, a New York City-based operator of rooftop greenhouses.

Onsite greenhouses, Linsley tells prospective clients, will save them truckloads on their produce by eliminating the high shipping costs that jack up produce prices.

Linsley argues that most vegetables on New York City supermarket shelves are shipped from the West Coast.  Take lettuce, for example.  About 95 percent of all lettuces sold in the U.S. come from California and Arizona.

By the time they reach New York, “lettuces are nearing the end of their natural shelf life,” said Linsley. (more…)

July 11, 2011 at 7:58 pm Leave a comment


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